Sample Term Paper
Words 2,992
Mission Statement
Our publishing mission is to publish books that support the movement toward a more enlightened world of work and more free, open, humane, effective, and globally sustainable organizations.
Goals for the strategy
In one year:
Overall Strategy
I will increase traffic and multiply revenues through:
Target Audiences
Although this marketing plan focuses on Internet marketing techniques, I shall maintain as my primary focus organizations and individuals that do business both offline and online and who want to know how to get better results from their marketing. These include solo professionals, professional firms and small to medium-sized businesses in a wide variety of industries. Preferred clients and customers have been in operation for at least five years and have a decent budget for marketing.
Budget Priorities
Couple of thousand dollars for investing in marketing campaign has been put aside. Monies for advertising will come out of increased revenues earned from this plan’s marketing activities.
Strategic Editorial Placements or Media Notification
What some entrepreneurs might not realize is that we see editorial placements from publicity efforts every day in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters, or on TV/radio/cable newscasts and shows.
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