Book Marketing and Strategy

Sample Term Paper

Words 2,992

Mission Statement

Our publishing mission is to publish books that support the movement toward a more enlightened world of work and more free, open, humane, effective, and globally sustainable organizations.

Goals for the strategy

In one year:

• Increase subscribers
• Increase web site traffic
• Quadruple overall revenues
• Promote the Author

Overall Strategy

I will increase traffic and multiply revenues through:

• Improving search engine rankings
• Pursuing publicity
• Sending direct mail
• Seminars/Talk Shows
• Posting content around the Web
• Book Signing Ceremony
• Advertising

Target Audiences

Although this marketing plan focuses on Internet marketing techniques, I shall maintain as my primary focus organizations and individuals that do business both offline and online and who want to know how to get better results from their marketing. These include solo professionals, professional firms and small to medium-sized businesses in a wide variety of industries. Preferred clients and customers have been in operation for at least five years and have a decent budget for marketing.

Budget Priorities

Couple of thousand dollars for investing in marketing campaign has been put aside. Monies for advertising will come out of increased revenues earned from this plan’s marketing activities.

Strategic Editorial Placements or Media Notification

What some entrepreneurs might not realize is that we see editorial placements from publicity efforts every day in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters, or on TV/radio/cable newscasts and shows.

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