The marketing mix is an essential element of marketing as it consists of certain marketing tools that an organization uses to pursue its marketing goals to target a particular segment of a market. It is very important for any sort of organization to have a very clear understanding of the marketing mix. Each and every component of the marketing mix is vital to devise a good marketing plan. The marketing mix consists of certain essential variables popularly known as the four P’s of marketing in the business world. The four P’s are the product, price, promotion, and the place. These variables are extremely important for an organization to target a particular segment of the market effectively to satisfy consumer needs in the best possible way.
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