Asahi need to consider several factors before they roll out their products. They need to develop product strategies. This entails description of the product and its benefits to the consumer. They need to classify the product; the beer is a alcoholic product.
They need to analyse the likely adoption rate; these are the markets immediate need for the product, market strategy. They also need a product life cycle; after the product is produced they need to lay down plans to introduce it in the market. They also need to define the product brand; Asahi Super Dry and other product features.
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