Differences between Marketing and Business Plans

Differences between Marketing and Business Plans

During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run.  Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business that mainly focuses on the increase of sales, research, and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ. (more…)

Marketing Mix

Marketing Mix

Sample Essay

1,300 Words

The marketing mix is an essential element of marketing as it consists of certain marketing tools that an organization uses to pursue its marketing goals to target a particular segment of a market. It is very important for any sort of organization to have a very clear understanding of the marketing mix. (more…)