Differences between Marketing and Business Plans

Differences between Marketing and Business Plans

During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run.  Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business that mainly focuses on the increase of sales, research, and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ. (more…)