Differences between Marketing and Business Plans

Differences between Marketing and Business Plans

During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run.  Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business that mainly focuses on the increase of sales, research, and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ. (more…)

Differences between Marketing and Business Plans

How to Define Marketing?

Sample Research Paper

1,500 Words

Marketing is one of the most important functions of a business. In our everyday life, we come across several marketing factors and we do not even realize. Marketing is indeed a challenge for marketing managers as they must approach and devise a marketing strategy in a way as to not let the consumers realize what is happening and how they have been targeted by various organizations. Marketing involves consumer psychology as it is important for marketing strategists to be well aware of the needs and demands of the consumers. (more…)