Teaching the World to Drink Coca Cola

Teaching the World to Drink Coca Cola

Sample Research Paper

Words 1,430

One of the most important questions facing many large companies in today‚Äôs increasingly globalizing economy is whether the structure that a company uses in its home country will work when that company expands overseas. There are two separate sets of concerns here: first, is there anything in the structure of the parent company that is inherently unlikely to work in a satellite branch and, two, is there anything in the structure of the parent company that is unlikely to work in a specific foreign country because of legal, political, or cultural conditions in that other country. This paper examines the Coca-Cola Company and the ways in which globalization has forced the company to adapt aspects of its internal organization. (more…)