Marketing Strategy for Astrazeneca

Marketing Strategy for Astrazeneca

Sample Term Paper

Words 1,450

Describe the market for gastroesophageal reflux disorder

Ulcers affected approximately 5 million Americans every year with in1 million requiring hospitalization. Experts calculate the 10%of the population will have an ulcer in their lifetime. They are estimated to cost the healthcare system more than $2 billion per year in direct costs and more than $500 million in indirect costs. So looking at the research it’s concluded that there is quite a room for the pharmaceutical industry to invest in this line. (more…)