Planners carefully come to an assumption about what the organization must do as a result of the major issues and opportunities facing the organization. These conclusions include what overall actions or strategic goals the organization should achieve, and the overall strategies to achieve the accomplishments. Goals should be designed and worded as much as possible to be accurate, quantifiable, suitable to those working to achieve the goals, practical, well-timed, extending the capabilities of those working to achieve the goals, and rewarding to them, as well. SMART —an acronym for Specific, Measurable, Aggressive/Achievable, Relevant and Time-bound goals.
At some point in the strategic planning process, planners generally identify or update what might be called the strategic “philosophy”. This includes identifying or updating the organization’s mission, vision and/or values statements.
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