This paper would seek to evaluate certain important issues which are in relation to one of the biggest companies of India; Tata Company which has over eighty companies under its roof. This case study analysis would seek to evaluate certain factors which have arisen due to the recent surge in Tata’s global and regional presence.
1) The first question deals with those strategic moves which have been made by Tata group of companies which have allowed it to create an enviable position for itself in the global and local markets. These moves include the recognition of the international market advantages, the differentiation strategy which has allowed Tata to venture into different markets and into different clientele regions, and lastly the intelligent use of the vast number of local advantages to venture into overseas. The way Tata has developed its international relationships is indeed commendable as it has allowed Tata to create strategic alliances with different organizations.
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