It should be noted that consumers with visual impairment may need special products and these refers to both goods and services. With this understanding to the firm managers, they will be able to serve them without conflicts. Most of the goods supplied to these types of customers should be the ones, which should help them in their visual problems. These will include spectacles among other low vision aids.
The services on the other hand will include vision rehabilitation and vision enhancement services. Further, these types of customers are in need of other types of products for their survival. Since they may not be financially crippled, after they make their purchases, they can be helped with delivery services so that their shopping is made easier. They can also be helped with door-to-door marketing in which they will get the necessities from their homes.
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