In the later 1990s for instance, Sarah Jessica Parker, a female lead actress in hit TV series Sex and The City rose to become a New York fashion icon. Ms Parker social status as New York most envied fashion guru followed her frequent features in New York Fashion Week as the most promising Manhattan socialite.
In her scholarly journal dubbed Fashion and Costume in American Popular Culture, (Oliver, 2010) explains that SJP hosted MTV Movie Awards in 2000 during which she appeared in fourteen different outfits for the show. In the wake of the 21st century, SJP became the face of the world’s most prominent fashion brands that earned her the lucrative Garnier deal to promote the Nutrisse hair products. Women from all over America aspired to become SJP and as such, she introduced a fashion culture.
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