The rapid growth in the globalization has created chances of growth and profits for the organizations. Employees act as a bridge between organizations and customers. By using social media tools such as blogs, micro blogs, wikis and corporate social networks connect employees globally.
Now a day’s many organizations are struggling to incorporate social media tools in their workplace for the improvement in communications (Jeanne and Karie, 2009). Blogging helps organizations in growing their business by allowing people to express their views. The blogsphere (the world of blogs) is very popular forum where people can express their opinion about all issues including politics, products etc. An organization can share its ideas and policies with their employees and customers by inviting them to comment on blog posts (Patty Settles, 2006).
There are number of organizations like IBM, Google, Microsoft and many more using blogging to communicate change.
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