Then the credit crisis that the world has become plunged in started affecting the business as there was mounting speculation over the trouble Cadbury was facing with regards to the sale of its US soft drinks division which was continuously being delayed because of the credit crisis in the United States and eventually came to be listed as a discontinued operation on the financial statements.
This was followed by first half earnings being released on the first of August being considerably lower due to higher investment and input costs. All this prompted the stock to fall to below 550 by mid August 2007. After that, the stock remained relatively steady around the 600 mark up till May of 2008 (Cadbury Share News 2009).
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