Consumer’s preferences and habits are changing in the U.S. due to changes in spending habits. According to (Berry, 2010) spending habits have changed towards an increase of demand for value of products.
Due to the economic recession, Americans are more aware of the need for money for value. For this reason, current trends in the market show an incline towards local sources of food, produce, sustainability and nutrition. Therefore the market has seen an increase in the demand for quality and nutrition in the content of food. For this reason a move towards locally produced farm produce would be a wise move by Tim.
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